About Me
- Chris Verzello
- As 22 year veteran of online advertising and offline marketing, now deeply immersed in the RTB / Programmatic media landscape. I have a rich background of online shopping feed, search, contextual, social media, and behavioral media experience. My Blog is about sharing thoughts on the industry, and focusing on media best practices. The name of blog is directly from my belief that measuring an online display media campaign by a click rate, is wrong on so many levels. First, it has been proven that there are a certain set of users who are Natural Born Clickers, Second that it does not measure if you reached your intended audience, Third does not qualify the traffic as qualified or unqualified. The measurement of “Click Rate” should go the way of the 468x60 banner, which was officially buried @ SF Big about 10 years ago. You’re better off going to a carnival fortune teller and ask them if your campaign was successful. Please visit my other site at www.skicritics.com
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